The engineers at Bridgestone have infused their new Performance Basketball with the same noise-absorbing Serenity technology from their Turanza tires. And as basketball greats Steve Nash and Tim Duncan are about to learn, the game may never be the same.
The engineers at Bridgestone have infused their new Performance Football with the same curve-hugging, cutting-edge technology from their Potenza tires. And as sports legends Troy Aikman and Deion Sanders are about to learn, the game may never be the same.
Inspired by the Cannes Film Festival, the annual Cannes Lions International Advertising Festival recognizes creativity in marketing worldwide. Two Bridgestone brand commercials, "Scream" and "Lucky Dog", were chosen as finalists, placing them among the top 10 percent of the more than 4600 entries...
What happens when the engineers at Bridgestone bring their passion and tire technologies to the world of sports? Get a sneak preview of Bridgestone's Super Bowl XLVI ads.
DigInfo TV - diginfo.tv 2 Bridgestone Air-Free Concept
An animation to show how acceleration, braking and cornering affects tyre temperature in MotoGP